Funding Choices is an easy-to-use messaging tool that can help you communicate with users to gather consent or opt-out requests as required by regulations like the European General Data Protection Regulation (
Create custom, branded messages that resonate with your site’s audience.
Encourage ad blocking users to help fund your content by enabling ads.
Modify your messages based on insights and reporting from Google.
Funding Choices is a Consent Management Platform (CMP) that integrates with Google’s advertising services to help you navigate user choice for privacy regulations like GDPR and CCPA. This solution is approved by the Interactive Advertising Bureau (IAB) Europe's Transparency and Consent Framework (TCF) v2.0 for GDPR.
With Funding Choices you can automatically identify ad blocking visitors and ask them to disable their ad blocker especially for your site — or give them alternative ways to fund your content.
Easily customize alternative funding methods, whether it’s driving visitors to a subscription page or Contributor to buy an ad removal pass for your site, which helps you monetize your site’s content again. Please contact your Google account manager to enable Contributor.
Insights and reporting from Google help you understand how your messages are performing, so you can better tailor them to your audience.
